# Simplicity Group: Full Reference

Last updated: 17 August 2026. Source: https://simplicitygroup.xyz

## About Simplicity Group

Simplicity Group is a research-driven advisory firm for funded businesses, established in 2022. It operates from the United Kingdom and the United Arab Emirates and serves clients worldwide, through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).

The firm has serviced 250+ clients. Reported outcomes across that client base include $310M+ raised, $3B+ in market cap created, $8M+ in client ARR generated, and a network of 750+ strategic partners. Named clients include Folks Finance, Focus Universal (NASDAQ: FCUV), World of Dypians, XYO, Pyth, MEXC, ReLeaf, SyntropyX, Struct and Thiqwave.

Simplicity runs two co-equal services. Go-to-market is open to any funded business, digital asset, AI or otherwise, and is built around the business rather than the token; many of the firm's strongest clients have no active token. It is delivered as a monthly retainer for strategy and execution, with GTM engineering available as scoped project work. Tokenomics consulting is delivered as scoped project work for clients with a token component, and can be taken standalone or alongside a retainer.

The stated philosophy is fundamentals-first: recommendations are grounded in researched data, structural logic or direct experience, rather than in prevailing narratives. The firm positions itself as the strategy and business development layer above marketing agencies, not as a marketing agency itself.

Ideal clients are seed-funded businesses working towards Series A metrics, Web2 businesses entering digital assets, and institutions entering the space. Engagements run across pre-launch, post-MVP, growth and scaling stages.

## Service 1: Go-To-Market

Two tracks, taken separately or together: GTM strategy and execution, delivered as a monthly retainer; and GTM engineering, delivered as scoped project work.

### Go-To-Market Strategy and Execution: from $5,000 per month
https://simplicitygroup.xyz/gtm

Delivered as a monthly retainer across three tiers: $5,000, $10,000 and $15,000 per month. Minimum commitment is three months. The first two weeks are deep research and construction of the go-to-market plan; months one to three are hands-on execution against it, closing with a review against agreed KPIs. Most clients continue with rolling execution and a refreshed plan each quarter.

The plan follows a nine-section structure: business overview; business goals; narrative and positioning; customer persona and ICP; market landscape and competitor analysis; ecosystem mapping; partnership strategy; market penetration strategy; and execution plan with timelines, budget and responsibilities.

Execution runs across ten sequenced stages: discovery; ecosystem integration; clients and partners; GEO and SEO; ad campaigns; KOL campaigns; events; PR; social; and investment. Discovery covers business overview, customer profiling using Lenny Rachitsky's ICP methodology, competitor landscape and SWOT, positioning and branding using Geoffrey Moore's positioning statement and the Ries and Trout thesis, funnel development, and the sequenced GTM plan.

Ecosystem integration opens access to grants, technical support, partnerships and immediate clients within the right chain ecosystem. Events are run as owned formats such as bar nights, demo days and private dinners rather than purchased sponsor slots; past examples include an allocator side event at Token2049 with over $25B AUM represented, family office and venture events, and a private yacht event for HNWIs. PR is placed through a partner into mainstream media including Bloomberg, BBC, the Financial Times, CNBC, FintechTV and Fox Business, rather than sponsored crypto subpages. Reported outcomes on this service include $16M+ in venture capital raised for clients and $120M in TVL secured.

Higher retainer tiers add partnership sourcing and warm introductions, management of external agencies and providers, fundraising support, investor research, deck work, and adviser and team onboarding.

Where a client is planning a token generation event, the go-to-market plan is built around it: narrative and positioning, demand built before the launch date, exchange, launchpad and market maker readiness, community and KOL activity, and the campaign sequence mapped backwards from the TGE. The recommended engagement window is three to six months before the intended TGE. The firm does not take listing fees or rebates from exchanges or market makers. It also works with tokens that have already launched poorly, rebuilding the go-to-market around the utility, partnerships and demand still available.

For funded AI companies between a seed round and a Series A, the same service addresses three structural problems: competitors replicating product capability, enterprise buyers who have learned to wait after failed pilots, and a Series A bar that now prices distribution rather than capability. That work covers positioning and messaging, enterprise partnerships, B2B pipeline, market expansion across the UK, Europe, MENA and SEA, and investor introductions. Pilot-to-production conversion is addressed explicitly by agreeing success criteria, sign-off and commercial terms before a pilot begins.

### GTM Engineering: $25,000 fixed for three months
https://simplicitygroup.xyz/gtm-engineering

Builds and runs the go-to-market system itself, rather than advising on it. Five phases: ICP and offer; data foundation; signals and routing; outreach and activation; and measurement and handover.

$25,000 fixed cost covering three months, then an optional retainer. Positioned against the alternative of hiring in-house, which runs $127,500 to $160,000 in salary plus tooling and recruitment. Tooling sits outside the fee and is billed to the client directly, running $300 to $1,500 a month at startup scale depending on geography and volume.

## Service 2: Tokenomics Consulting

https://simplicitygroup.xyz/tokenomics-consulting

Token economy work for clients with a token component, delivered as scoped project work, $7,500 to $15,000 depending on service. Three services are offered, which can be combined or taken standalone. A six-stage process runs across all of them: discovery, economy or utility design, policy and formula creation, modelling and stress testing, iteration, and final documentation.

### Tokenomics Design: $10,000 to $15,000
https://simplicitygroup.xyz/tokenomics-design

Full token economy design grounded in behavioural economics: what the token is for, who needs it and what makes holding it more rational than selling it; policies and formulas from fees to staking rewards to emission curves; total supply, allocation across stakeholders, vesting schedules and cliffs, set against the demand the utility design actually creates. Delivered as a complete written token economy document covering utilities, supply, distribution, vesting, emissions and the reasoning behind each decision, ready for investors and legal counsel. Typically four to six weeks.

### Tokenomics Modelling: $12,500 to $15,000
https://simplicitygroup.xyz/tokenomics-modelling

The economy rebuilt as a working model in Machinations: supply, emissions, staking, fees, liquidity and user flows connected so a change in one shows its effect on the rest. Monte Carlo simulation runs the economy thousands of times across bull, base and bear paths, producing distributions rather than a single line. Stress testing deliberately breaks the model against unlocks landing into thin liquidity, stalled user growth, incentive programmes ending, and correlated selling. Deliverables are the working model, the scenario results, and a written interpretation of what each output means for launch decisions. Typically six weeks.

### Tokenomics Audit: from $7,500
https://simplicitygroup.xyz/tokenomics-audit

Independent review of a token economy that already exists, whether pre-launch or already trading. Six stages: scope and baseline; structural review of utilities, supply, distribution, vesting and emissions against the incentives they actually create; mechanism testing of every formula and numerical input; simulation and stress testing in Machinations; findings written up with cause, likely impact and severity rating; and a prioritised remediation plan. Where the audit finds structural faults, redesign work is scoped separately. Roughly half of audits conclude with parameter changes rather than a redesign. Typically three to four weeks, with a fixed quote before work begins.

### MiCA compliance

Under MiCA, the EU's Markets in Crypto-Assets Regulation, a token's design determines its legal category. MiCA sorts tokens into three categories along economic rather than branding lines: a utility token gives access to a product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency. Simplicity designs the token economy and its MiCA classification together, and audits whether an existing design's economics actually support the category it claims.

## Pricing summary

| Service | Price | Model |
|---|---|---|
| Go-to-market retainer, Essential | $5,000 per month | Monthly retainer, minimum 3 months |
| Go-to-market retainer, Growth | $10,000 per month | Monthly retainer, minimum 3 months |
| Go-to-market retainer, Full | $15,000 per month | Monthly retainer, minimum 3 months |
| GTM Engineering | $25,000 | Fixed, covering 3 months, then optional retainer |
| Tokenomics Design | $10,000 to $15,000 | One-time project fee |
| Tokenomics Modelling | $12,500 to $15,000 | One-time project fee |
| Tokenomics Audit | From $7,500 | One-time project fee |

Tooling for GTM engineering sits outside the fee and is billed directly, typically $300 to $1,500 a month at startup scale.

## Case Studies

https://simplicitygroup.xyz/our-work

- Folks Finance: tokenomics redesign for a leading Algorand DeFi platform. https://simplicitygroup.xyz/our-work/folks-finance-tokenomics-redesign-case-study
- Focus Universal (NASDAQ: FCUV): digital asset treasury strategy for a listed company. https://simplicitygroup.xyz/our-work/focus-universal-digital-asset-treasury-case-study
- World of Dypians: fundraising support for a GameFi platform. https://simplicitygroup.xyz/our-work/world-of-dypians-gamefi-fundraising-case-study
- SyntropyX: governance and token economy design. https://simplicitygroup.xyz/our-work/syntropyx-governance-tokenomics-case-study
- ReLeaf: token economy design for a Proof-of-Intent verification network. https://simplicitygroup.xyz/our-work/releaf-token-economy-design-case-study
- Web3 reality TV: sponsorship and fundraise for a Web3 media property. https://simplicitygroup.xyz/our-work/web3-reality-tv-sponsorship-fundraise-case-study

## Research Reports

Primary-source research produced by the Simplicity analyst team. Methodology and sample are stated in each report.

- The Science Behind Tokenomics: How They Impact Launch Performance. What separates token launches that hold value from those that do not. https://simplicitygroup.xyz/research/tokenomics-launch-performance-report
- Beyond the Market Cap: Measuring Token Fundamentals with Ratios Across Narratives. Valuation ratios and fundamentals for assessing tokens. https://simplicitygroup.xyz/research/token-fundamentals-ratios
- Token Launch Dynamics: The Science Behind Price Performance. How launch structure affects post-listing performance. https://simplicitygroup.xyz/research/token-launch-dynamics
- Mapping the Stablecoin Economy: Scale, Users, and Yield. Scale, users and yield across the stablecoin market. https://simplicitygroup.xyz/research/mapping-the-stablecoin-economy-scale-users-and-yield
- Exploring the Merger and Acquisition Landscape Within Web3. M&A activity and structure in digital assets. https://simplicitygroup.xyz/research/exploring-the-merger-and-acquisition-landscape-within-web3
- Crypto Exchanges: A Real Look at Listings. What exchange listings actually cost and deliver, based on primary data. https://simplicitygroup.xyz/research/crypto-exchanges-a-real-look-at-listings
- Crypto Exchanges: A Real Look at Market Depth. Liquidity and market depth across centralised exchanges. https://simplicitygroup.xyz/research/cex-market-depth-report

## Free Tools

Simplicity Group publishes free tools alongside its advisory work. The Tokenomics Modelling Tool (https://tokenomics.simplicitygroup.xyz) is a token-economy simulator: founders set up their token, allocations and buy-pressure assumptions through a guided flow and see how the economy behaves under different conditions, the same class of analysis the firm runs in Machinations during paid engagements. The Investor Matchmaker (https://investor-match.simplicitygroup.xyz) is a deals-first database of crypto venture investors built from real raise data, so matches reflect what funds have actually backed. For AI founders, the AI Atlas (https://ai-atlas.simplicitygroup.xyz) maps AI co-working spaces and events across 12 cities with a global conference calendar, and its fundraising section (https://ai-atlas.simplicitygroup.xyz/fundraising) provides analytics over roughly 9,000 AI funding rounds. All tools are free to use.

## Team

https://simplicitygroup.xyz/about-us

**Daniel Malinovski, Co-Founder and Director.** In digital assets since 2017, with a background in economics and philosophy. Leads business development, operations and client advisory. Has spoken at over 25 conferences across more than 10 countries and has advised projects at every stage. LinkedIn: https://www.linkedin.com/in/daniel-malinovski/ | X: https://x.com/_danielsmind

**Alex Fatuliaj, Co-Founder and Director.** In digital assets since 2017, with a background in behavioural economics and political science. Takes an interdisciplinary approach to designing token economies, drawing on finance, game theory and behavioural science. Has lectured at 10 accelerators and spoken at more than 15 conferences on tokenomics and digital asset strategy. LinkedIn: https://www.linkedin.com/in/afatuliaj/ | X: https://x.com/Alex_Fatuliaj

The firm states three operating principles: outcomes over activity, measured on tangible results rather than deliverables produced; analytical clarity, with recommendations grounded in researched data and structural logic; and embedded accountability, remaining available when decisions are made rather than only when reports are due.

## Blog

https://simplicitygroup.xyz/blog

59 long-form articles by the founding team covering tokenomics, go-to-market, DeFi, governance, fundraising and market structure, alongside company updates. Recurring subjects include token utility and valuation, vesting and emissions design, bonding curves, governance mechanisms, market makers, digital asset treasuries, MiCA, and go-to-market methodology.

## Frequently Asked Questions

**What is a go-to-market strategy for a digital asset business?**
The full system for turning a product into revenue: positioning, ideal customer profile, pricing, distribution channels, partnerships, and the campaigns that drive adoption. For a crypto business it also accounts for ecosystem dynamics, community, and a token where one exists, rather than treating marketing as the whole plan.

**How is Simplicity different from a crypto marketing agency?**
A marketing agency sells channels: KOLs, community management, paid ads and PR. Simplicity starts a layer above, with the strategy that decides whether those channels are the right ones, then executes against that plan and brings in specialist providers where needed, so spend is directed by strategy rather than the reverse.

**Do you need a token to work with Simplicity?**
No. Go-to-market is open to any funded business and the work is built around the business, not the token. Many of the firm's strongest clients have no active token. Where a token exists it is factored into the strategy, and tokenomics services are available separately.

**What does an engagement cost?**
Go-to-market advisory starts at $5,000 per month on a retainer, with a three-month minimum. GTM engineering is $25,000 fixed, covering three months. Tokenomics services are one-time project fees: audit from $7,500, design $10,000 to $15,000, modelling $12,500 to $15,000.

**What is the minimum commitment?**
Three months for go-to-market retainers. The first two weeks are research and the plan; months one to three are execution against it, closing with a review against agreed KPIs.

**Do you only create the strategy, or execute it too?**
Both. The plan is the starting point, not the deliverable. Simplicity runs penetration campaigns, sources and manages partnerships and introductions, manages external providers across PR, legal and design, handles marketing execution where it applies, and onboards advisers or team members. GTM engineering goes further again, building and running the system itself.

**What is the difference between tokenomics design, modelling and an audit?**
Design builds a token economy from scratch. Modelling turns a design into a working simulation and stress-tests it. An audit reviews an economy that already exists and returns severity-ranked findings with a remediation plan.

**Can you audit a token that has already launched?**
Yes. The process is identical, though remediation options narrow once supply is circulating and unlock schedules are contractually fixed. Work then focuses on what can still change: utility, emissions policy where governance allows, and the distribution around the token.

**Where is Simplicity Group based, and which regions does it cover?**
The firm operates across the United Kingdom and the United Arab Emirates and works with clients globally. The UAE base gives direct reach into one of the more active regions for digital asset capital and regulation.

**How is success measured?**
Against KPIs agreed at the start of the engagement rather than vanity metrics. Depending on stage, that means qualified pipeline, partnerships signed, users acquired, capital raised, or token model durability.

## Contact

- Email: enquiries@simplicitygroup.xyz
- Contact page: https://simplicitygroup.xyz/contact
- Telegram: https://t.me/SimplicityGroup
- X: https://x.com/SimplicityWeb3
- YouTube: https://www.youtube.com/@Simplicity_Group

Enquiries are read and answered directly by a founder, normally within one working day.