# Simplicity Group

> Simplicity Group is a research-driven advisory firm for funded digital asset and AI businesses. It runs two co-equal services: go-to-market advisory (strategy and hands-on execution, delivered as a monthly retainer from $5,000 per month) and tokenomics consulting (token economy design, Machinations-based modelling, and independent audits, delivered as scoped project work from $5,000).

Simplicity Group was established in 2022 and operates from the United Kingdom and the United Arab Emirates, serving clients worldwide. The firm has serviced 250+ clients, whose outcomes include $310M+ raised, $3B+ in market cap created, and $8M+ in client ARR generated, supported by a network of 750+ strategic partners. Named clients include Folks Finance, Focus Universal (NASDAQ: FCUV), World of Dypians, XYO, Pyth, MEXC, ReLeaf, and SyntropyX. It was co-founded by Daniel Malinovski and Alex Fatuliaj.

Go-to-market work is built around the business rather than the token; many of the firm's strongest clients have no active token. Tokenomics services are for clients with a token component and can be taken standalone or alongside a retainer. The firm's philosophy is fundamentals-first: it advises on what the data and market structure support, not on trends.

## Go-to-market services

- [Crypto Go-To-Market](https://simplicitygroup.xyz/crypto-go-to-market): Crypto and Web3 go-to-market strategy and execution across ten stages: discovery, ecosystem integration, client and partner sourcing, GEO and SEO, paid campaigns, KOLs, events, PR, social, and Series A capital. Positioned as a go-to-market partner rather than a marketing agency. Retainers from $5,000 per month, minimum three months.
- [Token Launch Strategy](https://simplicitygroup.xyz/token-launch-strategy): The go-to-market plan built around a token generation event: narrative, demand built before the date, exchange and market maker readiness, community and KOL activity, and the campaign sequence around the TGE. Retainers from $5,000 per month.
- [AI Go-To-Market](https://simplicitygroup.xyz/ai-go-to-market): AI go-to-market strategy and execution for funded AI companies: positioning, enterprise partnerships, B2B pipeline, and the path from seed round to Series A. Retainers from $5,000 per month.
- [AI Positioning and Product Marketing](https://simplicitygroup.xyz/ai-positioning): Buyer research, a defensible claim in a market where every competitor makes the same one, and a rewrite of every buyer-facing surface that carries it.
- [AI B2B Marketing and Demand Generation](https://simplicitygroup.xyz/ai-b2b-marketing): Demand generation for AI companies selling into the enterprise: offer design, outbound, paid and event campaigns, measured on pipeline and closed revenue rather than clicks.

## Tokenomics services

- [Tokenomics Consulting](https://simplicitygroup.xyz/tokenomics-consulting): The hub for token economy work. Design, modelling and audits for digital asset businesses, including MiCA-compliant token design and whitepaper preparation. $5,000 to $15,000 depending on service.
- [Tokenomics Design](https://simplicitygroup.xyz/tokenomics-design): Full token economy design: utility and incentive design, supply mechanics, distribution, vesting schedules and emissions, documented for investors and counsel. $7,500 to $15,000 as a one-time project fee.
- [Tokenomics Modelling](https://simplicitygroup.xyz/tokenomics-modelling): Token economies rebuilt as working Machinations models and run under Monte Carlo simulation across bull, base and bear conditions, plus stress tests against unlocks meeting thin liquidity, stalled growth and correlated selling. $10,000 to $15,000 as a one-time project fee.
- [Tokenomics Audit](https://simplicitygroup.xyz/tokenomics-audit): Independent review of a token economy that already exists, whether pre-launch or live. Structural review of the design, Machinations stress testing, and severity-ranked findings with a written remediation plan. $5,000 to $7,500 as a one-time project fee.

## Core pages

- [Home](https://simplicitygroup.xyz/): Overview of Simplicity Group's go-to-market and tokenomics advisory for funded crypto and AI businesses.
- [About](https://simplicitygroup.xyz/about-us): The founding team, credentials, and the firm's research-driven, fundamentals-first philosophy.
- [Case Studies](https://simplicitygroup.xyz/our-work): Client results across go-to-market, fundraising and tokenomics engagements.
- [Contact](https://simplicitygroup.xyz/contact): Enquiries are answered directly by a founder, normally within one working day.
- [Crypto Resources](https://simplicitygroup.xyz/crypto-resources): Free resources for digital asset founders covering token design, tokenomics, MiCA and fundraising.
- [AI Resources](https://simplicitygroup.xyz/ai-resources): Free resources for AI founders, including the AI Atlas map of co-working spaces and events across 12 cities, a 68-conference calendar, and AI funding round data.

## Case studies

- [Folks Finance: Tokenomics Redesign](https://simplicitygroup.xyz/our-work/folks-finance-tokenomics-redesign-case-study): Redesign of the token economy for a leading Algorand DeFi platform.
- [Focus Universal: Digital Asset Treasury](https://simplicitygroup.xyz/our-work/focus-universal-digital-asset-treasury-case-study): Digital asset treasury strategy for a NASDAQ-listed company (FCUV).
- [World of Dypians: GameFi Fundraising](https://simplicitygroup.xyz/our-work/world-of-dypians-gamefi-fundraising-case-study): Fundraising support for a GameFi platform.
- [SyntropyX: Governance Tokenomics](https://simplicitygroup.xyz/our-work/syntropyx-governance-tokenomics-case-study): Governance and token economy design.
- [ReLeaf: Token Economy Design](https://simplicitygroup.xyz/our-work/releaf-token-economy-design-case-study): Token economy design for a Proof-of-Intent verification network.
- [Web3 Reality TV: Sponsorship and Fundraise](https://simplicitygroup.xyz/our-work/web3-reality-tv-sponsorship-fundraise-case-study): Sponsorship and fundraising for a Web3 media property.

## Research

Primary-source research reports, with methodology and sample stated in each.

- [Tokenomics Launch Performance Report](https://simplicitygroup.xyz/research/tokenomics-launch-performance-report): Analysis of what separates token launches that hold value from those that do not.
- [Token Fundamentals and Ratios](https://simplicitygroup.xyz/research/token-fundamentals-ratios): Valuation ratios and fundamentals for assessing tokens.
- [Token Launch Dynamics](https://simplicitygroup.xyz/research/token-launch-dynamics): How launch structure affects post-listing performance.
- [Mapping the Stablecoin Economy](https://simplicitygroup.xyz/research/mapping-the-stablecoin-economy-scale-users-and-yield): Scale, users and yield across the stablecoin market.
- [Web3 Mergers and Acquisitions Landscape](https://simplicitygroup.xyz/research/exploring-the-merger-and-acquisition-landscape-within-web3): M&A activity and structure in digital assets.
- [CEX Market Depth Report](https://simplicitygroup.xyz/research/cex-market-depth-report): Liquidity and market depth across centralised exchanges.

## Free tools

- [Tokenomics Modelling Tool](https://tokenomics.simplicitygroup.xyz): Free token-economy simulator. Set up a token, its allocations and demand assumptions, and see how supply, emissions and price pressure behave before launch.
- [Investor Matchmaker](https://investor-match.simplicitygroup.xyz): Free deals-first database of crypto venture investors, matched on what funds have actually backed rather than what they claim to invest in.
- [AI Atlas](https://ai-atlas.simplicitygroup.xyz): Free directory of AI co-working spaces and events across 12 cities, with a global AI conference calendar.
- [AI Fundraising Data](https://ai-atlas.simplicitygroup.xyz/fundraising): Free analytics over 8,983 AI funding rounds, including investor matching for AI founders.

## Insights

- [Blog](https://simplicitygroup.xyz/blog): 47 long-form articles on tokenomics, go-to-market, DeFi, governance, fundraising and market structure, written by the founding team.

## Contact

- Email: enquiries@simplicitygroup.xyz
- Telegram: https://t.me/SimplicityGroup
- X: https://x.com/SimplicityWeb3
- YouTube: https://www.youtube.com/@Simplicity_Group
- Daniel Malinovski, Co-Founder & Director: https://www.linkedin.com/in/daniel-malinovski/ | https://x.com/Simplicity_Dan
- Alex Fatuliaj, Co-Founder & Director: https://www.linkedin.com/in/afatuliaj/ | https://x.com/Alex_Fatuliaj

## Optional

- [Privacy Policy](https://simplicitygroup.xyz/privacy-policy)
- [Terms & Conditions](https://simplicitygroup.xyz/terms-conditions)