Simplicity Group Partners with Play3 to Build the Future of AI-Powered Web3 Gaming

Gaming and artificial intelligence are two of the most explosive trends in Web3, and Play3 is bringing them together. By providing a no-code AI infrastructure, Play3 empowers brands to create AI Agents within open-world platforms like Roblox, leveraging the untapped compute power of over 380 million users.

With partnerships spanning Samsung, Canon, Aptos, NEAR, and Time Magazine, Play3 is setting a new standard for brand-driven AI experiences in Web3. To ensure long-term scalability and engagement, Play3 partnered with Simplicity Group to design a robust tokenomics economy that maximizes incentives, monetization, and sustainability.

For Play3 to succeed, its token economy needed to balance rewards, incentives, and value accrual across multiple stakeholders, including brands, AI developers, and users.

Why Play3 is Reshaping AI in Web3 Gaming

Play3 is a paradigm shift in digital engagement, where brands and users co-create AI-powered experiences in open-world ecosystems. Unlike traditional Web2 gaming models, Play3 enables:

No-code AI development – Making AI Agent creation accessible to anyone, from individual creators to major brands.
Decentralized monetization – Allowing users and brands to earn revenue from AI interactions in virtual worlds.
Cross-chain infrastructure – Ensuring seamless integration across Aptos, NEAR, and other leading blockchains.
Scalable AI economy – Creating new revenue streams through AI Agent licensing, rentals, and marketplace transactions.

If you’re interested in learning more about our work with Play3 or would like an introduction, feel free to contact us.https://www.play3.ai/ https://x.com/PLAY3ai

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