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Tokenomics design: a token economy built around the business, not around the chart

We design the full token economy: utilities, supply mechanics, distribution, vesting and emissions, grounded in behavioural economics and written up as a document your team, your lawyers and your investors can all work from.

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Tokenomics design: a token economy built around the business, not around the chart

We design the full token economy: utilities, supply mechanics, distribution, vesting and emissions, grounded in behavioural economics and written up as a document your team, your lawyers and your investors can all work from.

Hero Banner Wrapper

Tokenomics design: a token economy built around the business

We design the full token economy: utilities, supply mechanics, distribution, vesting and emissions, grounded in behavioural economics and written up as a document your team, your lawyers and your investors can all work from.

What token economy design covers

What token economy design covers

A token is a set of incentives. We design the ones you actually want.

A token is a set of incentives. We design the ones you actually want.

Design answers what the token is for and how value moves through it. Most teams start with supply and distribution; those are the last decisions, not the first.

Design answers what the token is for and how value moves through it. Most teams start with supply and distribution; those are the last decisions, not the first.

Utility and incentive design

Utility and incentive design

We define what the token does, who needs it and why they hold rather than sell, then design the policies and formulas that make those behaviours the rational choice.

Utility and Incentive Design

We define what the token does, who needs it and why they hold rather than sell, then design the policies and formulas that make those behaviours the rational choice.

Utility and incentive design

We define what the token does, who needs it and why they hold rather than sell, then design the policies and formulas that make those behaviours the rational choice.

Supply and distribution

Supply and Distribution

Supply and distribution

Total supply, allocation across stakeholders, vesting schedules and emissions, all set against the demand the utility design actually creates rather than a number chosen to look reasonable.

Machinations simulation models, scenario analysis, and stress-testing your distribution under different market and demand conditions before launch.

A six stage process to design an economy that holds up after launch.

A six stage process to design an economy that holds up after launch.

Stage

Stage

Stage

Stage

Details

Details

Details

Details

01

Discovery

We start with the business: the model, the user types, the growth assumptions, and what the token is genuinely supposed to do inside it.

02

Utility design

We define what the token is for, who needs it, and what makes holding it more rational than selling it. Everything downstream depends on this answer.

03

Policy and formulas

Every numerical input, from fees to staking rewards to emission curves, built on deterministic models rather than a number that looked about right.

04

Supply and distribution

Total supply, allocation across stakeholders, vesting schedules and cliffs, set against the demand the utility design actually creates.

05

Validation and iteration

The design is simulated, broken, and redesigned. Most economies need two or three rounds before the incentives hold under pressure.

06

Token economy document

A complete written token economy: utilities, supply, distribution, vesting, emissions and the reasoning behind each decision, ready for investors and counsel.

Mica and Machinations

From incentives to regulation,
the design covers all of it.

From incentives to regulation, the design covers all of it

From incentives to regulation, the design covers all of it

From incentives to regulation,
the design covers all of it.

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

MiCA-compliant design and whitepaper

MiCA-compliant design and whitepaper

Under MiCA, the EUs Markets in Crypto-Assets Regulation, your tokens design decides its legal category. 

MiCA sorts tokens into three categories, and the line runs through the economics, not the branding: a utility token gives access to your product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency. 

A law firm can tell you which category a token falls into, but it cannot design an economy that is both compliant and commercially sound. We design the token economy for growth and MiCA alignment, producing the final whitepaper and classification documents ready for your counsel.

Under MiCA, the EU's Markets in Crypto-Assets Regulation, your token's design decides its legal category.

MiCA sorts tokens into three categories, and the line runs through the economics, not the branding: a utility token gives access to your product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency.

A law firm can tell you which category a token falls into; it cannot design an economy that is both compliant and commercially sound. We design the economy and attach its MiCA classification as one decision, and produce the tokenomics sections of the white paper ready for your counsel.

MiCA-compliant design and whitepaper

Under MiCA, the EUs Markets in Crypto-Assets Regulation, your tokens design decides its legal category. 

MiCA sorts tokens into three categories, and the line runs through the economics, not the branding: a utility token gives access to your product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency. 

A law firm can tell you which category a token falls into, but it cannot design an economy that is both compliant and commercially sound. We design the token economy for growth and MiCA alignment, producing the final whitepaper and classification documents ready for your counsel.

MiCA-compliant design and whitepaper

Under MiCA, the EU's Markets in Crypto-Assets Regulation, your token's design decides its legal category.

MiCA sorts tokens into three categories, and the line runs through the economics, not the branding: a utility token gives access to your product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency.

A law firm can tell you which category a token falls into; it cannot design an economy that is both compliant and commercially sound. We design the economy and its MiCA classification as one decision, and produce the tokenomics sections of the white paper ready for your counsel.

Designed against simulation

Designed against simulation

Designed against simulation

Token economies, credit markets, DeFi pools; any financial system will deviate from the spreadsheets upon hitting the market.

We build your economies, token or other, as a working model in Machinations and run Monte-Carlo simulations to stress-test it under real conditions: emissions meeting unlocks, user growth stalling, loans nearing collateralization ratios, buys or sells with thin liquidity, black swan events. The simulation shows where the design fails so we can fix issues before the launch.

Our simulations dont predict the future, but they help design sustainable systems, and prepare founders for all market conditions.

A token economy that balances on paper can still break in the market, because a spreadsheet assumes every holder behaves as intended.

We build your economy as a working model in Machinations and run it under real conditions: emissions meeting unlocks, user growth stalling, holders selling into thin liquidity. The simulation shows where the design fails before launch does, whether that is sell pressure outrunning demand, an incentive loop draining the treasury, or a vesting cliff flooding the market.

We stress-test the economy, find the breaking points, and redesign around them, so the version that goes live has already survived the conditions that kill most token launches.

A token economy that balances on paper can still break in the market, because a spreadsheet assumes every holder behaves as intended. They do not.

We build your economy as a working model in Machinations and run it under real conditions: emissions meeting unlocks, user growth stalling, holders selling into thin liquidity. The simulation shows where the design fails before launch does, whether that is sell pressure outrunning demand, an incentive loop draining the treasury, or a vesting cliff flooding the market.


We stress-test the economy, find the breaking points, and redesign around them, so the version that goes live has already survived the conditions that kill most token launches

Mica and Machinations

From incentives to regulation,
the design covers all of it.

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

MiCA-compliant design and whitepaper

Under MiCA, the EUs Markets in Crypto-Assets Regulation, your tokens design decides its legal category. 

MiCA sorts tokens into three categories, and the line runs through the economics, not the branding: a utility token gives access to your product; an asset-referenced token holds value against a basket of assets; an e-money token tracks a single currency. 

A law firm can tell you which category a token falls into, but it cannot design an economy that is both compliant and commercially sound. We design the token economy for growth and MiCA alignment, producing the final whitepaper and classification documents ready for your counsel.

Designed against simulation

Token economies, credit markets, DeFi pools; any financial system will deviate from the spreadsheets upon hitting the market.

We build your economies, token or other, as a working model in Machinations and run Monte-Carlo simulations to stress-test it under real conditions: emissions meeting unlocks, user growth stalling, loans nearing collateralization ratios, buys or sells with thin liquidity, black swan events. The simulation shows where the design fails so we can fix issues before the launch.

Our simulations dont predict the future, but they help design sustainable systems, and prepare founders for all market conditions.

Our clients are industry leaders of today and tomorrow

Our clients include industry
leaders like

Our clients are industry leaders of today and tomorrow

Tokenomics design details

Tokenomics design details

How does token economy design work, and how much does it cost?

From Incentives to Regulation,
the design covers all of it

We’ve been doing this for years across all narratives, trends, and market conditions. Below are the details of what you can expect working with us.

We’ve been doing this for years across all narratives, trends, and market conditions. Below are the details of what you can expect working with us.

01

What is tokenomics consulting?

02

How much does tokenomics design cost?

03

How much does tokenomics modelling cost?

04

How much does a tokenomics audit cost?

Frequently asked questions

Frequently asked questions

01

How do you determine the ideal token supply and vesting schedule?

Token supply is irrelevant. What matters is the valuation, with regards to vesting, projected financials, and user growth of your business.

02

Does my project need a dual-token or single-token system?

There is no one answer fits all, however, generally speaking dual-token economies make sense when there is need for a soft and hard currency.

03

How do you prevent "Death Spirals" in token economic design?

We prevent death spirals by anchoring the token to tangible utility and dynamically aligning emission rates with actual network growth, ensuring that value creation always outpaces token inflation.

04

Do you offer post-TGE (Token Generation Event) monitoring and advisory?

Yes, we can work with clients after TGE. This typically includes adjusting token emissions, and modelling the economy to explore potential changes for a V2 economy.

05

Do you use Machinations.io or Python for token modeling and stress testing?

We generally use Machinations when modelling and stress testing economies, and would only recommend Python to well financed business’ with extremely complex economy.

06

What deliverables do I receive after using your Tokenomics Consultancy services?

The deliverables depend on the engagement, but you will always receive a final document with your full token economy and strategy outlined.

07

How much does tokenomics consulting cost?

Design starts at $7,500, rising to $15,000 for MiCA-compliant work. Modelling and stress-testing runs $7,500 to $15,000 depending on the complexity of the economy. We also take a small percentage of token supply, set against your valuation, so our payment is tied to the token performing after launch. The full breakdown is in the pricing section above.

13

How much does tokenomics design cost?

If you plan to offer your token to the public in the EU or list on EU-regulated venues, yes. MiCA ties your token's regulatory classification to its design, so the economy and the white paper have to be built to match the category you fall under: utility token, asset-referenced token, or e-money token. Get the design wrong and the classification, and the offering itself, is at risk.

08

Do I need MiCA-compliant tokenomics?

If you plan to offer your token to the public in the EU or list on EU-regulated venues, yes. MiCA ties your token's regulatory classification to its design, so the economy and the white paper have to be built to match the category you fall under: utility token, asset-referenced token, or e-money token. Get the design wrong and the classification, and the offering itself, is at risk.

12

How long does a token economy design take?

A standard design and modelling engagement runs 3 to 5 weeks. A single-token economy moves faster; a multi-token system with several interacting incentive loops takes longer, because each loop has to be modelled and stress-tested separately.

09

How long does a tokenomics engagement take?

A standard design and modelling engagement runs 3 to 5 weeks. A single-token economy moves faster; a multi-token system with several interacting incentive loops takes longer, because each loop has to be modelled and stress-tested separately.

11

What is included in a token economy design document?

Design defines the economy: supply, distribution, vesting, utility, and value accrual. Modelling tests it; we build the economy in Machinations and stress it under different market and demand conditions to see where it breaks before launch. Design is the blueprint, modelling is the wind tunnel.

10

What is the difference between tokenomics design and modelling?

Design defines the economy: supply, distribution, vesting, utility, and value accrual. Modelling tests it; we build the economy in Machinations and stress it under different market and demand conditions to see where it breaks before launch. Design is the blueprint, modelling is the wind tunnel.

1200

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

800

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

1400

The best time to focus on revenue was on day one.
The second best time is now. 

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

500

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

1400

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.