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Tokenomics design grounded in game theory to maximise token value

Utilities, supply mechanics, distribution, vesting and emissions, each parameter argued and simulated. One document your team, your lawyers and your investors can all work from.

Hero Banner Wrapper

Tokenomics design grounded in game theory to maximise token value

Utilities, supply mechanics, distribution, vesting and emissions, each parameter argued and simulated. One document your team, your lawyers and your investors can all work from.

Hero Banner Wrapper

Tokenomics design grounded in game theory to maximise token value

Utilities, supply mechanics, distribution, vesting and emissions, each parameter argued and simulated. One document your team, your lawyers and your investors can all work from.

Hero Banner Wrapper

Tokenomics design grounded in game theory to maximise token value

Utilities, supply mechanics, distribution, vesting and emissions, each parameter argued and simulated. One document your team, your lawyers and your investors can all work from.

What token economy design covers

A token is a set of incentives.
We design the ones you actually want.

Design answers what the token is for and how value moves through it. Most teams start with supply and distribution; those are the last decisions, not the first.

From $10,000
From $10,000

Fixed quote before work begins

4 weeks
4 weeks

Full engagement length

Token paper

Token paper

Every element of the token economy
designed and outlined

Token paper

Every element of the token economy
designed and outlined

Utility and incentive design

We define what the token does, who needs it and why they hold rather than sell, then design the policies and formulas that make those behaviours the rational choice.

Utility and Incentive Design

We define what the token does, who needs it and why they hold rather than sell, then design the policies and formulas that make those behaviours the rational choice.

Supply and distribution

Supply and Distribution

Total supply, allocation across stakeholders, vesting schedules and emissions, all set against the demand the utility design actually creates rather than a number chosen to look reasonable.

How we design

Utilities come from your product,
not from other tokens.

A utility list assembled from three competitors leaves you with a token nothing in your product requires. We start at the product and derive the rest from it.

01 Purpose

A token is justified by decentralisation, sovereignty over your own monetary policy, or data transfer. If none of the three apply, you do not need one.

02 Participants

Every actor is mapped: what they contribute, what they take out, and what would make them leave. A mechanism with no participant behind it is decoration.

03 Policies

Fees, staking requirements, emission rates and reward caps are written as formulas tied to a live variable, not as fixed constants that break when conditions change.

04 Supply

Allocations and vesting are set last, against user projections, expected revenue, roadmap, launch venue and market maker

04 Supply

Allocations and vesting are set last, against user projections, expected revenue, roadmap, launch venue and market maker

Game theory in incentive design

An economy that pays people to do nothing attracts people who do nothing

High emissions and flat yields buy liquidity, not loyalty. Capital that arrives for an APY leaves for a higher one, usually at the moment you can least absorb the selling.

Every incentive you write is a payoff in a game your users are already playing, and they will find the dominant strategy whether or not it is the one you intended. We design the incentive structures with game theory in mind before launch, so the behaviour the network needs is the behaviour that pays best.

Every incentive you write is a payoff in a game your users are already playing, and they will find the dominant strategy whether or not it is the one you intended. We design the incentive structures with game theory in mind before launch, so the behaviour the network needs is the behaviour that pays best.

Price out the free rider

Price out the free rider

Paying protocol revenue to passive stakers taxes the people creating value to fund the people extracting it. Yield goes to participants providing liquidity, running a node, voting or transacting.

Paying protocol revenue to passive stakers taxes the people creating value to fund the people extracting it. Yield goes to participants providing liquidity, running a node, voting or transacting.

Price out the free rider

Paying protocol revenue to passive stakers taxes the people creating value to fund the people extracting it. Yield goes to participants providing liquidity, running a node, voting or transacting.

Make leaving cost something

Reward share scales with lock length, so capital carrying duration risk is not paid the same as capital that can leave tomorrow morning.


Reward share scales with lock length, so capital carrying duration risk is not paid the same as capital that can leave tomorrow morning.

Make leaving cost something

Reward share scales with lock length, so capital carrying duration risk is not paid the same as capital that can leave tomorrow morning.

Pay for consumption, not activity

Hivemapper burns HONEY when a customer buys map data and remints a share of it to the contributors whose imagery was bought, so the payoff points at data someone pays for rather than at miles driven.

Pay for consumption, not activity

Allocations and vesting are set last, against user projections, expected revenue, roadmap, launch venue and market maker

Price out the free rider

Paying protocol revenue to passive stakers taxes the people creating value to fund the people extracting it. Yield goes to participants providing liquidity, running a node, voting or transacting.

Pay for consumption, not activity

Hivemapper burns HONEY when a customer buys map data and remints a share of it to the contributors whose imagery was bought, so the payoff points at data someone pays for rather than at miles driven.

Make leaving cost something

Reward share scales with lock length, so capital carrying duration risk is not paid the same as capital that can leave tomorrow morning.

A six stage process to design an economy that holds up after launch.

Stage

Stage

Stage

Details

Details

Details

01

Discovery

We start with the business: the model, the user types, the growth assumptions, and what the token is genuinely supposed to do inside it.

02

Utility design

We define what the token is for, who needs it, and what makes holding it more rational than selling it. Everything downstream depends on this answer.

03

Policy and formulas

Every numerical input, from fees to staking rewards to emission curves, built on deterministic models rather than a number that looked about right.

04

Supply and distribution

Total supply, allocation across stakeholders, vesting schedules and cliffs, set against the demand the utility design actually creates.

05

Validation and iteration

The design is simulated, broken, and redesigned. Most economies need two or three rounds before the incentives hold under pressure.

06

Token economy document

A complete written token economy: utilities, supply, distribution, vesting, emissions and the reasoning behind each decision, ready for investors and counsel.

Mica and Machinations

From incentives to regulation,
the design covers all of it.

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

MiCA-compliant design and token
paper

We design to a target classification from day one. Under MiCA, supply mechanics, redemption rights and reward structures determine whether your token is a utility token, an asset-referenced token or an e-money token, and each category carries different obligations. Designing the economy and the classification together is cheaper than redesigning after a regulator disagrees; the deliverable includes white-paper-grade documentation of every choice and why it holds.

MiCA-compliant design and token
paper

We design to a target classification from day one. Under MiCA, supply mechanics, redemption rights and reward structures determine whether your token is a utility token, an asset-referenced token or an e-money token, and each category carries different obligations. Designing the economy and the classification together is cheaper than redesigning after a regulator disagrees; the deliverable includes white-paper-grade documentation of every choice and why it holds.

Designed against simulation

No design leaves the building untested. Every economy we design is stressed under drawdowns with our modelling tools, unlock cliffs and demand shocks before you see the final document. If a mechanism fails under pressure, we redesign it before launch rather than watching it fail in the market. For full token modelling you need a tokenomics modelling engagement.

Mica and Machinations

From incentives to regulation,
the design covers all of it.

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

MiCA-compliant design and token
paper

We design to a target classification from day one. Under MiCA, supply mechanics, redemption rights and reward structures determine whether your token is a utility token, an asset-referenced token or an e-money token, and each category carries different obligations. Designing the economy and the classification together is cheaper than redesigning after a regulator disagrees; the deliverable includes white-paper-grade documentation of every choice and why it holds.

Designed against simulation

No design leaves the building untested. Every economy we design is stressed under drawdowns with our modelling tools, unlock cliffs and demand shocks before you see the final document. If a mechanism fails under pressure, we redesign it before launch rather than watching it fail in the market. For full token modelling you need a tokenomics modelling engagement.

Mica and Machinations

From incentives to regulation, the design covers all of it

Where design gets specific: structuring the economy so it clears MiCA, and proving each mechanism works before anyone commits to it.

MiCA-compliant design and token paper

We design to a target classification from day one. Under MiCA, supply mechanics, redemption rights and reward structures determine whether your token is a utility token, an asset-referenced token or an e-money token, and each category carries different obligations. Designing the economy and the classification together is cheaper than redesigning after a regulator disagrees; the deliverable includes white-paper-grade documentation of every choice and why it holds.

Designed against simulation

No design leaves the building untested. Every economy we design is stressed under drawdowns with our modelling tools, unlock cliffs and demand shocks before you see the final document. If a mechanism fails under pressure, we redesign it before launch rather than watching it fail in the market. For full token modelling you need a tokenomics modelling engagement.

Our clients are industry leaders of today and tomorrow

Our clients include industry
leaders like

Tokenomics modelling details

How does tokenomics modelling work, and how much does it cost?

From Assumptions to Evidence,
the model shows the difference

We’ve been doing this for years across all narratives, trends, and market conditions. Below are the details of what you can expect working with us.

01

What is tokenomics consulting?

02

How much does tokenomics design cost?

03

How much does tokenomics modelling cost?

04

How much does a tokenomics audit cost?

Frequently asked questions

01

How do you determine the ideal token supply and vesting schedule?

Token supply is irrelevant. What matters is the valuation, with regards to vesting, projected financials, and user growth of your business.

02

Does my project need a dual-token or single-token system?

There is no one answer fits all, however, generally speaking dual-token economies make sense when there is need for a soft and hard currency.

03

How do you prevent "Death Spirals" in token economic design?

We prevent death spirals by anchoring the token to tangible utility and dynamically aligning emission rates with actual network growth, ensuring that value creation always outpaces token inflation.

04

How much does tokenomics design cost?

Design starts at $10,000 for MiCA-compliant work. The exact figure depends on the complexity of the economy; you receive a fixed quote before work begins.

05

Do I need MiCA-compliant tokenomics?

If you plan to offer your token to the public in the EU or list on EU-regulated venues, yes. MiCA ties your token's regulatory classification to its design, so the economy and the white paper have to be built to match the category you fall under: utility token, asset-referenced token, or e-money token. Get the design wrong and the classification, and the offering itself, is at risk.

06

How long does a token economy design take?

A standard design and modelling engagement runs 3 to 5 weeks. A single-token economy with clear utility moves faster; dual-token systems and MiCA-compliant work sit at the longer end.

07

What is included in a token economy design document?

Supply, distribution and vesting schedules, utility and value accrual mechanisms, staking and incentive design, and the reasoning behind every parameter. It is written to be handed directly to investors, exchanges, and your development team.

08

What is the difference between tokenomics design and modelling?

Design defines the economy: supply, distribution, vesting, utility, and value accrual. Modelling tests it; we build the economy in Machinations and stress it under different market and demand conditions to see where it breaks before launch. Design is the blueprint, modelling is the wind tunnel.

1200

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

800

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

1400

The best time to focus on revenue was on day one.
The second best time is now. 

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.

500

Most tokens fail on the design, not the product.
Let's make sure yours holds.

Book a call today and we will tell you exactly what is holding your growth back. 

Bottom Row

Simplicity Group provides strategic consulting and advisory services only. Nothing on this website constitutes financial, investment, or legal advice, nor should it be construed as a solicitation or offer to buy or sell any digital asset or security. Digital assets involve significant risk, including the possible loss of principal. Past results do not guarantee future outcomes. Simplicity Group is not a registered investment advisor, broker-dealer, or financial institution. Consult a qualified professional before making any financial decisions.

Simplicity Group operates through Simplicity Blockchain Consultancy Ltd (United Kingdom) and Simplicity Consultancy FZ-LLC (RAKEZ, United Arab Emirates).


© 2026 Simplicity Group. All rights reserved.