Funded crypto businesses fail on distribution, not technology.
Our ideal client profile
Built for the 1% of serious founders making an impact in crypto and Web3.
What we do
How we support your revenue growth.
Our crypto go-to-market offering covers three pillars: discovery, market penetration, and brand growth, each feeding revenue rather than impressions.
Go-to-market vs a marketing agency
We are the strategy and BD layer that sits above marketing agencies.
Frequently asked questions
01
What is a go-to-market strategy for a digital asset business?
A go-to-market strategy is the full system for turning a product into revenue: positioning, ideal customer profile, pricing, distribution channels, partnerships, and the campaigns that drive adoption. For a crypto or digital asset business it also has to account for ecosystem dynamics, community, and a token where one exists, rather than treating marketing as the whole plan.
02
What is the difference between go-to-market and marketing?
Marketing is one channel within go-to-market, not a substitute for it. Marketing handles awareness and demand through content, social, PR, and paid media, whereas go-to-market is the wider system that sets who you sell to, how you are positioned, how you price, and which distribution and partnership motions actually reach buyers. Most crypto budgets underperform because the project buys marketing (KOLs, a Telegram, paid ads) before positioning and ICP are settled, so the spend produces impressions rather than users.
03
How is Simplicity different from a crypto marketing agency?
A crypto marketing agency sells KOLs, community management, paid ads, and PR. We start a layer above, with the strategy that decides whether those channels are even the right ones; positioning, ICP, pricing, partnerships, and the sequence of campaigns. We then execute against that plan and bring in specialist providers where needed, so spend is directed by strategy rather than the other way round.
04
Do we need a token to work with you?
No. We work on the business, not the token, and many of our strongest clients have no active token. Where a token exists we factor it into the strategy and can support tokenomics design and modelling as a separate service, but a token is never a requirement to engage.
05
How much does it cost?
Go-to-market advisory starts at $5,000 per month on a retainer, with the exact figure set by scope and stage. We scope every engagement to the business before quoting, so you are not paying for services you do not need.
06
What is the minimum commitment?
Three months. The first two weeks are deep research and the build of your go-to-market plan; months one to three are hands-on execution against it, closing with a review of performance against KPIs. Most clients continue beyond the first quarter with rolling execution and a refreshed plan each quarter.
07
What stage should we be at to work with you?
We work best with funded digital asset businesses between a seed round and a Series A, though we take on projects from pre-launch through to scaling. The common thread is a real product or a clear path to one, the resources to execute, and readiness to commit to at least three months.
08
What do you deliver in the first month?
Month one produces your go-to-market plan: a researched document covering business overview, goals, positioning and narrative, customer personas, market and competitor analysis, ecosystem mapping, partnership strategy, a market penetration plan, and a costed execution timeline. It is built to be executed, and we begin acting on it inside the same month.
09
Do you only create the strategy, or execute it too?
Both. The plan is the starting point, not the deliverable. We run the penetration campaigns, source and manage partnerships and introductions through our network, bring in and manage specialist providers across PR, legal, and design, handle marketing execution where it applies, and onboard advisers or team members where that strengthens the push into market.
10
Can you help us raise or connect with investors?
Fundraising support is part of the market penetration work. We sharpen the narrative and materials investors respond to, position you within the right ecosystems, and make introductions through our network where there is a genuine fit. We do not guarantee capital, and we are straight about when an introduction is and is not the right one.
15
Can you help with ecosystem grants and exchange listings?
Three groups: funded digital asset startups bridging seed to Series A; established web2 businesses moving into digital assets and tokenisation; and institutions building or entering the space. Infrastructure, DeFi, and applications all fit, with or without an active token.
11
What types of businesses do you work with?
Three groups: funded digital asset startups bridging seed to Series A; established web2 businesses moving into digital assets and tokenisation; and institutions building or entering the space. Infrastructure, DeFi, and applications all fit, with or without an active token.
12
How do you measure success?
Against KPIs agreed at the start of the engagement, not vanity metrics. The plan defines the targets that matter for your stage, whether that is qualified pipeline, partnerships signed, users acquired, or capital raised, and we review performance against them at the three-month mark and each quarter after.
14
Do you run our social channels and community?
We operate across the UK and Dubai and work with digital asset businesses globally. The UAE base gives us direct reach into one of the more active regions for digital asset capital and regulation, which matters for clients targeting Middle East ecosystems and investors.
13
Where are you based and which regions do you cover?
We operate across the UK and Dubai and work with digital asset businesses globally. The UAE base gives us direct reach into one of the more active regions for digital asset capital and regulation, which matters for clients targeting Middle East ecosystems and investors.
