Distribution, integration, service partners secured
Direct B2B clients sourced
Advisors onboarded
Market penetration campaigns run
Our ideal client profile
Built for the 1% of serious founders preparing a token launch.
We work with teams inside six months of a token generation event, and with live tokens that launched badly and need the go-to-market rebuilt.
What we do
How we run your token launch.
Launch work covers three pillars: readiness, distribution, and the campaign itself, each sequenced backwards from your TGE date.
Our token launch framework
Detailed breakdown of the work
that carries a token from plan to listing.
Why token launches go wrong
Why most token launches peak on day one and decline from there.
A launch concentrates every distribution weakness into a single week. Teams that have not built demand, partnerships or a reason to hold arrive at listing with attention but no underlying market.
01
Attention without demand
Listings and KOL pushes create a spike in eyes, not a base of buyers. Without demand built beforehand, that spike becomes exit liquidity for whoever unlocks first.
02
No reason to hold
If the only utility is speculation, every holder is a seller waiting for a price. Utility has to be designed in before launch, not retrofitted once the chart turns.
03
Unlocks meeting thin liquidity
Vesting written for a bull market meets a market that is not there. The first cliff arrives, liquidity cannot absorb it, and the chart never recovers.
Each of these is a distribution problem. Distribution is the work we do.
Frequently asked questions
04
Our tokenomics are strong. Why would we need launch support?
Because a launch concentrates every distribution weakness into a single week. A well-designed economy still needs buyers who understand it, partners who integrate it, and liquidity deep enough to absorb the first unlock. Design decides whether the token can work; distribution decides whether anyone turns up.
05
What types of projects do you support through a launch?
Protocols and crypto businesses inside six months of a token generation event, teams relaunching after a weak first attempt, and projects that have raised but not yet committed to a date. Infrastructure, DeFi and consumer applications all fit.
06
Do we need a confirmed launch date to start?
No, and it is often better if you do not have one. Setting the date before the groundwork exists is the most common reason launches underperform. We would rather build the narrative, partnerships and demand first, then set a date the work can actually support.
07
How much does token launch support cost?
It runs as a go-to-market retainer from $5,000 per month, with the tier set by scope and how close the TGE is. Tokenomics design, modelling or an audit are quoted separately as project work where the economy itself needs building or checking.
15
When should we start working on a token launch?
Three months. The first two weeks are deep research and the build of your go-to-market plan; months one to three are hands-on execution against it, closing with a review of performance against KPIs. Most clients continue beyond the first quarter with rolling execution and a refreshed plan each quarter.
08
What is the minimum commitment?
Three months. Launch work rarely makes sense shorter than that: the first weeks are research and the plan, then execution runs against the TGE date. Most launch clients stay through the listing and the months after it, which is where most of the risk actually sits.
09
What do you deliver in the first month?
A launch plan: narrative and positioning, target audiences and where they are, an exchange, market maker and launchpad shortlist, partnership and ecosystem targets, the community and KOL approach, and a campaign sequence mapped backwards from your TGE date.
10
Do you only build the plan, or run the launch too?
Both. We run the campaigns, open and manage the exchange, market maker and launchpad conversations, source partnerships and integrations, manage PR and specialist providers, and run community and KOL programmes through the launch window.
11
Can you help us raise before the launch?
Yes. Pre-TGE rounds are part of the work. We sharpen the narrative and the materials investors respond to, position you within the right ecosystems, and introduce you to funds and capital partners in our network who invest at your stage.
17
What happens if our token has already launched badly?
Against KPIs agreed at the start of the engagement, not vanity metrics. The plan defines the targets that matter for your stage, whether that is qualified pipeline, partnerships signed, ARR added, or capital raised, and we review performance against them at the three-month mark and each quarter after.
12
How do you measure a successful launch?
Against targets agreed before the date, not the first day’s chart. Typically: holders who stay past the first unlock, liquidity depth relative to circulating supply, partnerships and integrations live at launch, and demand that persists once incentives stop.
16
Do you help with exchange listings and market makers?
We operate from the UK and Dubai and run market entry for clients into the UK, Europe, MENA, and Southeast Asia. The Gulf base matters for AI companies as much as digital asset ones: enterprise AI adoption and sovereign capital in the region are moving faster than most Western markets, and we work directly within those ecosystems.
13
Which chains and ecosystems do you work across?
We are chain-agnostic and work wherever the ecosystem fit is strongest for the business. Ecosystem selection is part of the job: grants, technical support, launchpad access and existing user bases differ enormously between chains, and choosing on incentives alone is usually a mistake.
14
Do you handle the tokenomics itself as well?
Yes, as separately scoped work. Token economy design runs from $7,500, modelling from $10,000, and an audit of an existing design from $5,000. Launch clients often take design or an audit alongside the retainer so the economy and the distribution are built against each other.Digital Assets page.
